Isaac Potoczny-Jones: Personal Data Services Promise User Privacy

Enterprises are not willing to concede that extracting the full value of user data and preserving data privacy is an either/or proposition, and for that reason there is increased interest in implementing a personal data service (PDS). At the highest level, PDS is a cloud-based system to securely store user attributes in a way that gives users extraordinary visibility and control over the use, sharing, and updating of their data. Users control sharing of this information with third parties, and when the information is shared it’s often signed by the data providers so those third parties can know to trust it.